Helping Women Get Online is an initiative launched in November 2013 by Google India, to empower women by enabling them to use the Internet.
India is one of the few countries in the world where the online audience is very skewed towards the male population, with only ~30% of the active Internet users as women (Source: I-cube data, June 2013). Studies have shown that if women were to get online it would have a very positive impact on their lives, their social status as well as their extended communities.
In a research done by IMRB, three key barriers keeping women from getting online are access, knowledge & awareness. Helping women overcome these barriers forms the basis of this initiative.
Since it's launch, we've trained over 1.5 million women across 5 States on Internet usage using road shows and training camps, while creating awareness on the importance of the Internet for over 50 million people across India. With the growth rates for women Internet users in urban India showing a substantial improvement, we have now moved our focus entirely to rural India with Internet Saathi.