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Internet Moms

Lunchbox
Homework
Advice

Internet Moms was a series of three TV commercials launched to reach out to mothers who are not online. The campaign showcased a diverse set of situations mothers face in their day to day lives and how the Internet could be of use in such situations. The objective of the campaign was to drive relevance of the Internet in a woman’s life and showcase the varied set of uses the medium can provide.